New York artist Justin Gignac, founder of the 25-year-old project "New York City Garbage," went viral after packaging street trash from outside Taylor Swift and Travis Kelce’s wedding on July 3, 2026. Wearing a tuxedo, Gignac gathered discarded items near Madison Square Garden—including cigarette butts, straws, an AirPod, and an ovulation test kit—and sealed them inside acrylic souvenir cubes.
Marketed as trash collected "from the edge of a love story," the $25 "Pocket Garbage" cubes sold out in under 24 hours, alongside larger $100 versions. The phenomenon highlights the immense pull of celebrity culture, proving how a compelling narrative can transform literal street junk into highly coveted, sold-out collector's items.