Nissin has changed the instant noodle game with "Hiyashi Cup Noodle," launching in Japan on July 20, 2026. This revolutionary product features a "cold rehydrate method"—a technique five years in the development—allowing the noodles to fully cook simply by soaking in cold water for five minutes.
This marks the first time in Cup Noodle's 55-year history that a product does not require hot water. Two refreshing summer flavors are debuting: Spicy Kimchi and Chicken Salt Lemon.
The packaging embraces the cold concept with a vibrant blue-and-yellow color scheme, wave illustrations, and bold text reading "冷し CUP NOODLE." This innovative launch proves that even a legendary, decades-old brand can stay highly relevant through creative experimentation, offering a perfect, heat-free meal option for hot summer days.