Erling Haaland’s Instagram following has hit a staggering 66.3 million, officially surpassing every English Premier League club. This dramatic rise was fueled by his sensational 2026 World Cup run with Norway.
Before the tournament, the Manchester City striker sat at 40.7 million followers. After guiding Norway to its first-ever quarterfinal with seven goals in six games, his popularity soared, gaining him 25.6 million new followers in just six weeks. Fans worldwide fell in love with both his on-field dominance and his raw, unpolished off-field personality.
With 66.3 million followers, Haaland has overtaken Manchester United's official account (65.8 million) and sits just behind Mohamed Salah (67.1 million) as one of the most-followed Premier League players. For comparison, his own club, Manchester City, trails at 56.5 million, followed by Liverpool (48.4 million), Chelsea (43.9 million), Arsenal (32.2 million), and Tottenham (16.9 million).